Winner of Top 100 Private Companies in 2010, 2012, 2013 (Diversity Business)
Recent Media Targets
" I have been very happy with Champion Media and how they are handling my account. I shared my goals with them, and within a week, I was interviewed for a book as well as a few magazine articles. Also, one of my goals was to have my own magazine column, and I am now writing for 2 magazines! This all happened within a few weeks. With his help, I can only imagine what the year will hold! I am truly looking forward to seeing what unfolds."
Gabrielle Whitney M.S.S., M.A
Champion Media Worldwide has the amazing ability and media connections to make your product, service, or business, or book an overnight sensation. Our diverse background has led to our agency becoming one of the fastest growing firms in the country. Our strength is in our ability to increase profits, wealth, and success for our clients which have included CEOs, bestselling authors, entrepreneurs, inventors, speakers, small business owners, movie directors, entertainers, doctors, and others.
Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people, goods and services, organizations of all kinds, and works of art or entertainment.
From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing.
The publicist cannot wait around for the news to present opportunities. They must also try to create their own news. Examples of this include:
Arrange a speech or talk
Make an analysis or prediction
Conduct a poll or survey
Issue a report
Take a stand on a controversial subject
Arrange for a testimonial
Announce an appointment
Invent then present an award
Stage a debate
Organize a tour of your business or projects
Issue a commendation
The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.
Publicity draws on several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which feature heavily throughout life. In television serials several couples have emerged during crucial ratings and important publicity times, as a way to make constant headlines. Also known as a publicity stunt, the pairings may or may not be truthful.
Our services in include:
High powered traditional public relations and publicity
We have access to over 85,000 media outlets including:
- daily newspapers
Internet marketing and PR
Develops and execute Optimized Online Media (OOM) strategies, the most effective form of Search Engine Marketing (SEM) today, to earn you higher rankings and greater saturation in major search engines and directories such as Google, Yahoo!, MSN and more.
Increase your credibility and position your company or yourself as an industry expert, earning the respect and trust of prospects and customers alike!
Achieve first page position in Google, Yahoo! and MSN organic search results!
Propel your website to higher rankings in Google, Yahoo! and MSN "organic" search results!
Make the most of your website's organic Search Engine Optimization (SEO)
Increase website traffic exponentially!
Grow your opt-in customer and prospect databases for cost-effective, self-perpetuating marketing programs!
* We write sizzling copy that sells your product or service at the highest price.
* We have savvy media buying techniques that will cut your advertising expenses.