David Letterman Show

 

                                            

 

 

          

 

 

1.  3,000,000 Reasons to Do Business With Us

An unknown entertainer from Texas came to us to give his career a boost. He had been struggling for 9 years and his career was going nowhere. We created a PR campaign that enhanced his visibility in Hollywood. He got 2 requests to appear on David Letterman. He was also invited to perform for American troops in Iraq. His CDs were sold at Circuit City and Bestbuy. Most importantly, he signed a $3 million dollar deal to create a pilot for Comedy Central.

 

2.  Do you have a Google Resume

An up and coming sales strategist and speaker was upset because he lost a major deal with a large corporation. They told him that when they 'Googled' him nothing came up. They weren't sure if he was a real business or not. We created a strong media campaign that included landing him on the first page of Google including being the first listing for many topics without paying for keywords, PPC, or adwords.

 

3.  Uncommon Ways to Promote a New Book

We're working with a small independent publisher from Atlanta to promote their new line of children's books. We are targeting all of the book reviews and tv talk shows. Yet, our biggest breakthrough came from arranging to have 100 posters in the windows of stores, shops, boutiques, and restaurants in Los Angeles. This strategy spurs sales as well as reaches movers and shakers.

 

4. Selling a Towel

How in the heck do you sell millions of towels? All of the major manufacturers dominate shelf space and national retailers are scared of small one person operations. Since this company could market his towels to affluent markets i.e. golfers, automotive enthusiasts, etc. we advised him to sell towels to golf magazines as a gift for their subscribers. Magazines such as Sports Illustrated will buy hundreds of thousands of products just to give away as a bonus. We also showed this inventor how to create another stream of income by licensing the rights for companies to put their logos on his towels.

 

5.  Creating a TV show for less than $1000

We created a business TV show for a midwest client by using existing footage of his speaking engagements. We edited with our graphics, copy, and extras to make it look like a big time Hollywood production. We were even able to air it in 4 states for less than $1000. The client was immediately recognized at stores, restaurants, etc.

 

6.  Turning $300,000-$1.4  million with just one idea

We wrote a sales letter for a marketing expert who helps authors. We sent this letter to an email list of authors. The results were over $300,000 in sales over a 4 year period. And since the letter worked remarkably well as an email we've turned it into a powerful direct mail piece and started mailing it to authors. The clients expects that since postal mail has a higher deliverability and higher readership he will triple his results.

 

7. One letter to the editor in The USA Today rakes in $3000

A minority entrepreneur used a letter to the editor responding to a major business story and was contacted by a man in Pennsylvania who paid him $3000 for his services. (As long as potential customers are reading about you it doesn't matter if it's a full page ad, an article, radio spot, or letter to the editor.)

 

8. New association to help inventors

A new association was created to help inventors. Founded by a leading inventor who has sold over $500,000,000.00 worth of his inventions. He approached us to position him as America's number one invention expert. We created a plan that resulted in media interviews. But, our biggest breakthrough was changing his business model and creating a monthly coaching program that include telephone conference calls and email coaching. This allowed our client to deal with his new members without taking up all of his time.

 

9. Motivational speaker introduced to overlooked billion dollar industry

A worn out motivational speaker came to us because he wanted help getting more speaking engagements at high schools. He was struggling to get $500 per speech. After interviewing him and taking a closer look at his message we discovered that the problems he addressed with students was the same problem pro athletes had. So, we created a plan for him to contact NBA, NFL, and other major league sports teams to have him come in and speak to their players. These ball clubs spend tens of millions bringing in professionals to work with their players and they have no problem writing $25,000 checks to speakers who can inspire their team to greatness.

 

"I've done PR for some of the biggest names in computers and publishing over the past 25 years, but very few people hold a candle to Robert Smith's creativity and insight in finding the news angle that will help his clients get media exposure."          Dan Janal

 

"Robert's PR strategies have generated thousands of leads to our website, www.howtodoublesales.com. He's always coming up with new and innovative strategies to generate leads through PR." Chet Holmes

 

"The best thing about Robert Smith is that everything he touches turns to gold -- which is spectacular news for his clients and fans."