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In the News
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Washington Examiner
Oprah to launch TV network with Discovery Communications
WASHINGTON (Map, News) - Oprah Winfrey will use Silver Spring-based Discovery Communications as the platform for her own television network beginning in 2009. The network will be known as "OWN: The Oprah Winfrey Network" and replace the existing Discovery Health Channel with entirely new programming.
"The focus is going to be in quality content that really connects with people," said David Zaslav, CEO of Discovery Communications, during a teleconference Tuesday.
According to Winfrey, programming for the network will focus on issues such as money, weight loss, health, relationships and spirituality, though no specific programs have been set.
The deal is cash-neutral, and thenetwork will be co-owned by Discovery and Winfrey’s Harpo Productions.
Winfrey will serve as chairman of the board and retain editorial control over the network’s content.
She will lead a search for a CEO for the network immediately.
"I will be involved with every single element of programming," she said.
"The Oprah Winfrey Show" will remain on network television for the duration of its contract in 2011, after which it may end or find a new home on the OWN network, Winfrey said.
Robert Smith, CEO of Champion Media Worldwide, a top public relations and marketing firm, said the Oprah deal puts her in the league with other media icons such as Ted Turner and Rupert Murdoch.
"Her branding is going through the roof," Smith said. "This opens up a whole new world."
Additionally, Discovery is boosted without having to invest further in cultivating its own brand, Smith said.
The network will premiere to an audience of 70 million homes, according to Zaslav.
Winfrey has done a number of deals outside her television show, from O magazine to the channel Oprah Winfrey and Friends on XM Satellite Radio.
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LOOK BEYOND SUPER BOWL ADS
Just because companies shell out millions of dollars to advertise during the Super Bowl doesn’t mean you have to buy the products or services they hawk.
A Pepsi, okay.
But business owners should be doing their due diligence when it comes to deciding whether to plop down their hard-earned cash on something that’s going to cost more than a can of soda.
Take the Salesgenie.com ads. I’m sure many small business owners out there had never heard of the sales lead Internet company until the firm’s slick ads appeared during the battle between the Giants and Patriots.
The ads probably got a lot of people surfing over to their site. How could they resist a cartoon panda?
The one ad was about the trial and tribulations of Ling Ling’s Bamboo Furniture shop.
It was funny I must admit, although I thought it might rub some Asians viewers the wrong way.
Is Salesgenie.com, a division of InfoUSA, worth it for small businesses?
I figured I’d ask some people who have used the service and find out if indeed they would be a good resource for sales leads.
I got a mixed bag of opinions:
“We’ve tried leads from Salesgenie.com and InfoUSA in the past and they just don’t work for our small business,” says Corey Donovan, vice president of marketing for Vibrant Technologies, a reseller of IT hardware that employs 40 and is based in Minneapolis.
“The leads I’ve seen from SalesGenie.com are generally fairly generic and could use further qualification. If you’re a small-business owner that just wants to get a name and number of the C-level execs at a company, I’m sure it works great, but most small businesses like ours try to serve up more sophisticated lead info to our sales reps.
“We typically choose to buy targeted leads from companies such as Harte Hanks, where more information is provided about the account such as IT infrastructure detail. The ideal leads provider can offer a wealth of contacts that don’t regularly get to use the corporate jet. Vibrant’s typical client is a decision-maker seated down the ranks from the C-level totem pole, such as an IT manager or IT buyer and Salesgenie.com does not deliver strong leads in that area.”
Robert Smith, owner of Champion Media Worldwide, a search engine marketing firm in Rockton, IL., disagrees.
He pays $180 a month for a package from Salesgenie.com, after putting off signing up for two years. Once he increased the number of sales people at his firm and was in need of lots of sales leads, he signed up. And? “Sales Genie has paid off big time,” he says.
He bought leads on authors and speakers to promote his business, and ended up securing new clients in six months and made $63,000 as a result.
Another thing to think about is there are other services out there that are similar to Salesgenie.com
Keith Rosen, author of “The Complete Idiot's Guide to Cold Calling, Time Management for Sales Professionals” suggests taking a look at the following as well:
www.idexec.com
www.goleads.com
www.netprospex.com
www.jigsaw.com
www.hoovers.com
www.dnb.com
http://www.listengage.com/emarketing.asp
www.maxprodata.com
But he’s not recommending any of these sites, which all have their advantages and disadvantages. Your job is to figure out which ones work for your business.
If you want to do it the old fashioned way, actually finding your own leads, here are five strategies from Rosen: Become an expert voice; Prospect your prospects; Mine within existing accounts; Set up referral agreements with existing clients; and network and partner with other firms.
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Balancing Work & Life: Kick the Control-Freak Habit
ROBERT SMITH IS a recovering control freak.
Ten years ago, when he started Champion Media Worldwide, a Rockton, Ill., public relations and search-engine marketing firm, he handled everything: prospecting for clients, marketing, accounting, even running to Kinko's if the need arose. Working 12-hour days, Smith refused to take a vacation and spent huge chunks of time away from family. After finally hiring employees in 2004, he became the worst kind of boss — a micromanager who watched over every little thing his staff did.
Then, advice from a mentor opened his eyes: Unless he changed his controlling ways, the business would never grow. "Once I recognized that, and released some control, my business took off," says Smith, who credits the new approach to adding some serious cash to the company's coffers in the past two years. He's even taken a vacation —for the first time in 10 years. "I'm enjoying my life, and I'm enjoying my business, a whole lot more."
Entrepreneurs are a notoriously controlling bunch. Many start their own businesses because they can't bear to work for someone else. And while those control-freak tendencies -- namely, hyper-attention to detail, an overzealous devotion to the business and a need to dictate how everything is done — can help them in the start-up phase, those same traits can ultimately take a toll on their life and the business itself.
Most often, the first area that's affected is one's family and personal life. "If your focus is always going to be your work/your job/your business, it's really hard to prioritize," says Cooper Lawrence, a developmental psychologist in New York, who writes about such personalities in her book, "The Cult of Perfection."
In fact, it's sometimes a crack in one's personal life — such as the break-up of a marriage, the alienation of friends or family, or the lack of time with children — that causes a control-freak business owner to change his or her ways. For Richelle Shaw, owner of FreshStart Telephone, a multimillion-dollar phone-service company in Las Vegas, it was back-to-back serious illnesses that got her to kick the control-freak habit. In 2005, Shaw suffered complications from an ovarian cyst, and then, a short while later, a blood clot. Both problems, she believes, were worsened because she ignored the painful symptoms and kept on working.
Tips To Change Your Control-Freak Ways
Much like other bad behaviors, the first step in conquering a negative, controlling personality is to admit that you have one. Not sure? Ask any outside observer, including the people who work for you.
After that, it's time for an attitude adjustment. Cran, author of "Control Freak Revolution," suggests these ways to flip negative characteristics into positive ones:
Are you overbearing?
Try to be a coach instead. Provide helpful feedback that allows others to grow.
Are you a micromanager?
Set parameters and reward good performance, but don't watch over shoulders.
Are you a perfectionist?
Recognize and accept that everyone has individual personalities and styles.
Are you condescending?
Communicate high expectations, but check the need to be rude or belittling to get your point across.
After her health scare, Shaw realized: "I have an issue here. I need to slow down, and pay attention to my body." For years, she had micromanaged her six staff members, and wasted time on trivial matters. "I would get caught up doing labels," she says, recalling one occasion when she re-made labels because her assistant used the font Arial instead of Garamond. "I mean, come on, that's just dumb."
Now, Shaw makes a long list of everything she'd like to do for the business, and then crosses off everything except tasks or projects that directly bring in revenue. "I only do the money stuff," she says. The rest gets handed off to staff. "My business really flourished when I stopped micromanaging," she says. "When I started putting systems in place, and saying 'You know what, I can't control everything,' it made it much easier to run the company."
As Shaw's story illustrates, control-freak entrepreneurs essentially must "relearn new ways to be successful," says Ellen Ernst Kossek, a professor of organizational behavior at Michigan State University and co-author of "CEO of Me." It's difficult for many people to shed that ego-driven "I am the only one who can do this" way of thinking. She advises business owners to hire talented staff, train them thoroughly and then allow them to take charge and make decisions. "It will get people more involved in the firm and acting like owners," she says.
Control-freak business owners should also work toward letting go of maddening behaviors while hanging on to more effective ones, says Cheryl Cran, the Vancouver-based author of "The Control Freak Revolution." In her book, she argues that some of the most successful entrepreneurs in the U.S. — Oprah Winfrey, for instance — have "positive" control-freak attributes. "She knows what she wants, and she sticks to her guns," she says. Positive control freaks focus on product quality and customer satisfaction, and "are very controlling of their vision, and they're disciplined," she says.
"Negative" control freaks, on the other hand, are "that person we all absolutely fear interacting with," she says. "They are rude and abrupt; they are perfectionists; they are overbearing; they are arrogant." In her research, she found that younger employees, in particular, don't perform well for "old-school" control-freak bosses. Cran suggests that business owners who suspect they have overly controlling personalities ask for feedback from mentors, peers and employees — and then start to shift those bad behaviors from negative to positive (for tips, see sidebar). "People who say 'this is the only way to succeed in business' haven't explored anything else," she says.
And give yourself time to make the change. Smith, the Champion Media owner, got serious about giving up control in 2005. But it's taken time to train his 11 employees, write out policies and procedures, and put new systems in place — all while fighting the urge to do everything himself. "I've been used to being the guy in charge, making the decisions," he says. "I don't think you can change that behavior overnight. It takes time to break it."
"Balancing Work & Life," a weekly column written by Colleen DeBaise for smSmallBiz.com.
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From a Book to a Business: Robert Smith
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By Robin Salisian
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''I've never had a job in advertising,'' admits Robert Smith, owner of Champion Media Worldwide (CMW). An ironic statement, considering Smith owns a full-service optimized media, PR, and marketing firm. How, then, did he land in the advertising industry? By reading a book, of course.
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''Learn the difference between institutional advertising and direct response,'' Smith advises young advertising professionals.
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Smith remembers, ''I was 24 at the time and…owned a collection agency.'' The book he read, by Dan Kennedy, instilled in him a desire to advertise — and advertise he did. He took what he had learned and quickly applied it to his own business. He began advertising his collection agency; however, the thrill of the advertising industry had a hold on him, and soon he left his original business to pursue a full-time business in advertising. Ever since, Smith has thrived.
Despite his background (he holds an associate’s degree in paralegal studies), Smith pushed all obstacles aside to become an in-demand speaker on marketing and sales, the owner of a successful media company, and a master deal maker.
''I built my company by staying focused and becoming a master at deal making,'' he says.
And it worked. Today, ''CMW has been acknowledged as a unique and distinctive authority in the field of public relations,'' says its website. Providing PR services, marketing services, and advertising services, CMW ''has spent the last decade solving problems and significantly increasing the bottom line of hundreds of clients.''
''My responsibilities include overseeing staff and creating winning campaigns that make my clients money,'' says Smith. ''A typical day for me begins at my desk and on the phone or solving issues that may have come up.''
And CMW helps numerous clients solve issues. A page of client testimonies boasting of the company’s accomplishments proves that Smith and his team have great acumen in what they do.
A testimony from Dan Janal reads, ''I’ve done PR for some of the biggest names in computers and publishing over the past 25 years, but very few people hold a candle to Robert Smith’s creativity and insight in finding the news angle that will help his clients get media exposure.''
And Jay Conrad Levinson, author of the Guerrilla Marketing series of books, has said, ''The best thing about Robert Smith is that everything he touches turns to gold — which is spectacular news for his clients and fans.''
Current clients of CMW include business expert Harvey Zemmel, ''who specializes in helping business owners sell their business for maximum dollars.''
''We are using a combination of print, Internet, and magazine advertising and TV,'' says Smith.
Clearly, CMW solves various issues and provides numerous services. So why wouldn’t their clientele list cover everyone from motivational speakers to rappers? Of the many clients CMW serves, a short list includes America’s number-one motivational speaker, Les Brown; self-made billionaire Bill Bartmann; comedian Tony George; international business growth strategist Chet Holmes; Christian rapper Antonious; fashion designer Lisa Hunter; and peak performance coach Gabrielle Whitney.
Clients and their problems, therefore, are Smith’s number-one priority. But it’s about more than that. Not only does he want to solve clients’ problems, but he also wants to solve them as creatively, strategically, and originally as possible. In other words, Smith embraces the unknown, the blank page. When asked what he most enjoys about his job, he says, ''I like thinking outside the box and coming up with ideas that no one in my clients’ industries has thought of.''
One example of this was when ''[he] created an ad for a church that resulted in higher attendance.''
''I liked this ad because it was my first TV spot,'' adds Smith.
And as someone who enjoys ''thinking outside the box,'' it’s no wonder Smith shows interest in TiVo.
''I think advertisers will think of unique ways to reach people,'' he says. ''Maybe they’ll place ads inside toilet stalls at public places.''
Along with the ubiquitous DVR device, Smith admits that some of the best advertising tactics are what he describes as optimized media.
''It combines the power of publicity, search engine marketing, and optimization,'' he explains.
Smith’s journey from receiving a degree in paralegal studies to owning a collections agency to eventually succeeding in advertising proves to anyone struggling to discover his or her career path that a book, a passion, and a ton of determination can lead you straight to the top.
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Q. What do you do for fun?
A. Take trips with my wife and kids.
Q. Throughout your lifetime, what movie have you watched the most?
A. The Temptations.
Q. What was the last book you read?
A. The Ultimate Sales Machine by Chet Holmes.
Q. What music is on your iPod or in your CD player right now?
A. How to be really, really rich by Drive & Grow Rich (www.driveandgrowrich.net)
Q. If you had an extra hour in the day, what would you spend it doing?
A. Sleeping.
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